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Hello and welcome back to my series marketing class series. Today, I’m diving into a topic that every marketer and entrepreneur should spend a lot of time working on – boosting those sweet, sweet conversion rates. Killer products are only the start when it comes to eCommerce so today, I will be highlighting the 10 best Shopify apps that are total game-changers for your conversion rates.

Best App for Improving Conversion Rates on Shopify

Shopify stores live and die by their conversion rates. So I have highlighted apps that help improve conversion rates in a variety of ways from reviews to notifications and more. However, be careful when installing. Every app comes with its extra bits of code that can contribute to slowing down your website which will result in a correlative issue in site speed. When installing an app, make sure it doesn’t tank your site speed or reduce the usability of your Shopify store.

1. PushOwl Abandoned Cart Pop-ups:

PushOwl: App on Shopify App store Alright, first up is PushOwl. We’ve all been there – a customer adds items to their cart and then poof, they’re gone. PushOwl is like your friendly nudge to bring them back. It’s all about reclaiming those almost-sales with smart push notifications. Think of it as a gentle reminder for customers that “Hey, you forgot something awesome!”

Why PushOwl is useful:

At this point, everyone who has ever shopped on a Shopify store has seen the “You get a discount if you purchase your left over cart” email — and most savvy shoppers will ignore it. So to set you apart from the rest of the competition,  PushOwl brings back wandering customers with smart, timely push notifications. It’s like a gentle tap on the shoulder saying, “Hey, you forgot something amazing!”

Get the App: PushOwl

2. Verified Reviews by EmbedSocial:

Verified Reviews app on Shopify App store Next, let’s chat about Verified Reviews by EmbedSocial. It’s no secret that we trust what other people say about products. This app is like your digital word-of-mouth powerhouse. It lets your happy customers do the talking and shows new visitors that your store is the real deal.

Why Verified Reviews Help eCommerce Conversion Rates

When a potential buyer sees positive feedback from other customers who have already made a purchase, it builds trust in the product or service being offered. Verified reviews act as testimonials, reassuring shoppers that they are making a wise decision by choosing to buy from a particular eCommerce store.

The presence of verified reviews not only instills confidence but also eases the pain associated with making an online purchase. Buyers often face concerns such as product quality, reliability, and customer service. However, when they see that others have had positive experiences and are satisfied with their purchases, it alleviates their worries and encourages them to proceed with confidence.

Furthermore, verified reviews provide valuable insights into the overall customer experience. They offer detailed feedback on various aspects of the product or service, including its functionality, durability, and value for money. This information helps potential buyers make informed decisions based on real-life experiences shared by others.

Get the App: Verified Reviews

3. UpPromote: Affiliate Marketing by Secomapp:

UpPromote Affiliate Marketing on Shopify App Store

Moving on to UpPromote. If you’re not tapping into affiliate marketing, you’re missing out. Big time. UpPromote makes it a breeze to manage affiliates, track their performance, and spread the word about your products. It’s like having a team of salespeople, but online!

How Affiliate Marketing Helps Improve eCommerce Conversion Rates

By partnering with affiliates who have a relevant niche or following in your industry, you can reach potential customers who are already interested in your products. This targeted approach increases the likelihood of converting these leads into actual sales.

Moreover, affiliate marketing allows eCommerce store owners to expand their reach without significant upfront costs. Instead of investing heavily in traditional advertising campaigns that may not guarantee results, businesses can allocate their budget toward paying affiliates only when they successfully drive conversions.

Another benefit lies in the trust and credibility that affiliates bring to the table. As influencers or trusted sources within their communities, affiliates have built relationships with their followers based on authenticity and expertise. When they recommend products from an eCommerce store they trust and believe in themselves, it instills confidence in potential buyers and improves conversion rates.

By implementing an effective affiliate marketing strategy and utilizing dedicated apps tailored for platforms like Shopify, eCommerce store owners can harness the power of this performance-based marketing model to drive more sales and ultimately boost revenue. The symbiotic relationship between affiliates and businesses creates a win-win situation where both parties benefit from increased conversions and mutual growth.

Get the App: UpPromote

4. Oberlo Mobile Swiping (Formerly Swipify)

Oberlo Swipe Mobile interfact - Formerly Swipify on Shopify App Store

Here’s the deal with mobile shopping – it needs to be smooth like butter. Swipify steps in to make your mobile experience something customers love. Easy navigation, and cool features – it’s like giving your mobile site a VIP upgrade.

Why Mobile Optimization is Essential for Improving Conversion Rates

Even 2 years ago, you could argue that some users will shop on desktop but that simple is no longer the case. With my clients, numbers are getting closer to 90% mobile and 10% desktop. Unfortunately, many Shopify themes you can download and install for free are clunky and poor to optimize on Desktop.

Swipify is a powerful tool specifically designed to improve the mobile shopping experience on Shopify websites. By implementing innovative features and functionalities, Swipify helps businesses create a seamless and user-friendly interface for their mobile customers.

With Swipify, businesses can optimize their Shopify stores by streamlining the purchasing process, reducing friction points, and enhancing overall navigation. This results in a more intuitive and efficient mobile shopping experience that encourages visitors to complete their purchases.

By improving mobile conversion rates through Swipify, businesses can unlock untapped potential in terms of revenue generation. With more customers successfully converting on their mobile devices, eCommerce businesses can significantly boost their sales and achieve greater profitability.

Get the App: Swipify (Now Oberlo)

5. Vitals:

Best Shopify App to help improve conversion ratesVitals is your Swiss Army knife of Shopify apps. Over 40 tools in one app? Yes, please! From driving engagement to speeding up your site, this app is packed with features to make your store a conversion magnet.

Vitals boasts to be an everything app, which if you have read my previous Shopify articles, you will know I am a fan of installing one app that does it all instead of downloading a bunch of apps that do half the job. It helps reduce the amount of time you spend on all of them and can help you save costs on all these app subscriptions.

Get the App: Vitals

Conclusion: So, there you have it – Five fantastic Shopify apps that can seriously revamp your conversion rates. Remember, it’s all about finding the right mix that works for your store. Experiment, test, and see the magic happen. And hey, if you’ve got some other gems up your sleeve, drop them in the comments. Let’s learn from each other and grow together! 💪

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