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I was chatting with my brother yesterday and we were talking about his window-washing business. As two small businesses, we talked about some of the steps small business owners need to take to grow. One of the things we agreed was super important to helping small businesses grow is a great website.

However, the cost of creating a website can be a significant hurdle and we talked a lot about how he might get over that hurdle. Luckily for him, I offer affordable WordPress web design services but even if I didn’t, I am confident he could get his website up and running with all the essential features he needs. That’s because WordPress is a versatile and user-friendly platform that offers a budget-friendly solution. In this post, I wanted to highlight why and what small businesses just like you can do to get a great affordable WordPress website up and running.

wordpress - an affordable website designer in 2024 Understanding WordPress: A Budget-Friendly Platform

WordPress, an open-source platform, is a popular choice for small businesses due to its cost-effectiveness and flexibility. As one of the first truly open-source website design tools, it changed the game in terms of how much you need to spend to get a great website up and running. If you are willing to do the work, WordPress offers DIYers the best bang for buck to get everything up and running.

Why Choose WordPress?

  • Cost-Effective: Being open-source, it’s free to install and use.
  • Themes and Plugins: A vast selection of free and low-cost options are available to enhance your site’s design and functionality.

In addition to being very cost-effective, WordPress uses a system of Themes and Plugins that help make it easy for any business owner to get a great website up and running. Themes work by offering an easy drag-and-drop interface for you to build and design your website while plugins offer an easy “App Store” interface where all you need to do to expand the functions of your WordPress website is to search and find the one that works best for you.

Key Features to Look for in Affordable WordPress Themes

Choosing the right theme is crucial. WordPress gives you a lot of free options that will get you about 70% off any kind of website you are looking for. But there are a few things you should consider.


Ensure the theme is mobile-friendly. With most web traffic coming from mobile devices, this is non-negotiable. Thankfully, most WordPress themes offer a mobile customization option. Just make sure you are previewing mobile versions when you edit your website, otherwise, your edits might not look good on a mobile phone.


Opt for themes that offer easy customization. This allows you to align the design with your brand identity without needing extensive coding knowledge. Most free themes have a basic level of customization but to get the most out of any theme, coding knowledge can be helpful.


Themes with built-in SEO features can help improve your search engine ranking, crucial for online visibility. There are a couple of things that will help make a theme SEO friendly but the thing a theme has the most potential to improve is site speed. Most free themes won’t be too heavy as long as you are downloading them directly from the WordPress free theme store which is available by going to Appearance -> Themes.

WordPress Free Themes under the Appearance MenuTop Affordable WordPress Themes for Small Businesses

There are a few great WordPress themes that will give you a lot of bang for the buck. Some of my favorites include:

  1. Astra: It’s lightweight and offers pre-built websites.
  2. OceanWP: Versatile, with several demo options.
  3. Hestia: Ideal for one-page websites, offering a sleek design.

One important thing to note is that every free theme is usually suited for all the basics but Astra for example, has premium features locked behind a paywall like eCommerce and Typography.

Download Free Astra Theme:

Download Free OceanWP WordPress Theme:

Download Hestia Free WordPress Theme:


Leveraging Plugins for Enhanced Functionality

Plugins are software add-ons that increase your website’s capabilities. Some things like SEO, eCommerce or Form submissions are not going to be available directly through your theme so its important to make sure you have some of the essentials installed.

Essential Affordable Plugins

  • Yoast SEO: Simplifies SEO management.
  • WooCommerce: Turns your site into an online store.
  • WPForms: User-friendly forms for customer interaction.

I like Yoast SEO because it offers great free SEO optimizations to your website including structured data, and on-page SEO suggestions, and does just about everything right. It’s the plugin I learned all my SEO skills on, or at least the one I used to get my first blog post to rank.

WooCommerce is essentially the best eCommerce plugin out there for WordPress but it’s not terribly user-friendly. For eCommerce businesses, I usually recommend Shopify instead.

WP Forms is a great one for free form submissions but I usually end up paying for Gravity forms on my websites.

DIY or Hire a Professional?

When it comes to creating a website on WordPress, one of the most significant decisions you’ll face is whether to take the DIY route or to hire a professional. This choice can impact not only the quality and functionality of your website but also your budget and time investment. In this section, we will explore the pros and cons of both approaches, helping you determine which path aligns best with your business needs, technical expertise, and resources. Here’s how to decide:

DIY Approach

  • Pros: Cost-effective, good for basic sites.
  • Cons: Time-consuming, limited to your skills.

Professional Help

  • Pros: Customized solutions, and professional quality.
  • Cons: Higher cost but worth the investment for complex sites.

Whether you choose to dive into the world of WordPress on your own or seek the expertise of a professional, the most important factor is that your website meets the needs of your business and your customers. Both DIY and professional web design have their unique benefits and challenges, and your decision should align with your skills, time availability, and the specific requirements of your project. If you’re still weighing your options or need guidance tailored to your unique business situation, don’t hesitate to reach out. Schedule a discovery call with me at, and let’s discuss how we can bring your vision for your website to life, seamlessly and effectively.

Cost-Saving Tips for WordPress Web Design

  • Use Free Themes and Plugins: Start with free versions and upgrade as needed.
  • Choose Shared Hosting: Initially, opt for shared hosting services which are cheaper.
  • Regular Maintenance: Keep your website updated to avoid costly fixes later.

Balancing Quality and Cost

Balancing quality and cost is a delicate art, especially in web design. While keeping expenses within budget is crucial for small businesses, it’s important to remember that your website is often the first point of contact with potential customers. A well-designed website can build trust and encourage engagement, while a poorly designed one may turn visitors away.

Investing in quality design doesn’t always mean spending more; it’s about making smart choices in theme selection, plugin use, and potentially, professional assistance. Remember, a website that effectively represents your brand and engages your audience is an invaluable asset. It’s about finding that sweet spot where affordability meets quality, ensuring your website not only looks professional but also functions seamlessly to meet your business goals.

Maximizing WordPress for Your Business

  • Understand Your Needs: Identify what your business needs from its website.
  • Plan Your Content: Organize your content structure before diving into design.
  • Stay Informed: Keep up with WordPress updates and new features.

WordPress democratizes web design for small businesses, offering a cost-effective way to build a professional online presence. Whether you choose a DIY approach or hire a professional, WordPress provides the tools and flexibility needed to create a website that aligns with your business goals and budget.

Thanks for reading to the end of this post. If you find the information I provide to be helpful, you may want to consider working with me as your web designer or marketing consultant.

My expertise is in WordPress, and Shopify Marketing Optimized Web Design that leads perfectly into SEO, Social Media, and PPC Marketing campaigns. If you are interested in working with me, please fill out the request form below!

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