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Developing a marketing strategy that can stand the test of time is insanely valuable, but sometimes, we need to be able to make it through the week before we can think about the rest of time. So in todays marketing class, I will be going over some marketing strategies you can inplement today, to get clients tomorrow.

Best Marketing Strategies for Overnight Success

I want to preface this article by first stating that there is no guarantee you will be successful here. However, before I was able to start sitting back and let my SEO strategy work for me, I needed to get clients in the door as soon as possible. Depending on your business, this may be easier said than done. However, there are a couple of things I did that quickly got me my first clients and let me breathe a little easier.

Door-to-Door Canvassing…

Yep, there’s a reason this is at the top of my list. When I started my digital marketing and web design business, I already had a website and I had the experience to prove I knew what I was doing… all I needed was clients. If you find yourself in a similar position, start walking.

On my first day as a salesperson for my business, I opened Canva and designed a quick flyer with a QR code that linked people to schedule a call with me. It also included a phone number and contact email, as well as the services I provided. This is how I found my first client! That day, I printed off 100 flyers for $1 at my local library and started walking to every business near my house.

I would walk up and say:

“Hey, my name is Preston, I’m your neighbor and I just started a business as a WordPress, Wix and Shopify web designer. My experience is in what I call “Marketing Optimized Design” and I am looking for people that are in need of a great web designer to help them better market themselves. Would you or anyone you know benefit from this kind of service?”

I’ve said it before and I will say it again, small businesses are built on their network and their connections. Plus as an added bonus, I felt better knowing that I found the right people and talked with them personally. It established a relationship that was the backbone of the business I run to this day.

Posting Daily on Social Media

After the first three months I was in business, I was shocked about how many people would ask me “What are you up to these days?” or “Are you still doing that marketing thing?”. Then I started to realize that nobody in my network was seeing the hard work I was doing because I never posted on social media.

You may feel like you are being annoying or overly spammy, but let me be the first to tell you… if you need clients tomorrow, your marketing strategy shouldn’t discriminate. You should be posting daily on at least one social media platform and please avoid stock images. A great social media marketing strategy no longer entails posting once or twice a month on Facebook. You need to be posting where your clients are, using the content they love to see the most.

Asking for Referrals is a Solid Marketing Strategy

If you are a small business that needs sales tomorrow, you should be asking for referrals from existing or past clients today. For the longest time, Word of Mouth has been the strongest way businesses get recognized and you can get people talking by asking your current clients for a referral. Some of my clients to this day are people I was referred to by previous clients.

Put your contact form at the top of your website.

I have worked with a lot of businesses and I am shocked by how often their website doesn’t include a contact form or call to action towards the top of your page. After reviewing my own client’s data, we’ve found that more than 75% of businesses we work with (about 77% in total) started their website with their conversion action at the bottom or towards the bottom of their website.

This is simply a poor design that fails to convert! More than 50% of your website traffic will never even scroll down let alone click so you need to offer them the quickest way to convert possible. Putting the form closer to the top of your website can have a really quick impact on leads generated if you already have some solid traffic to your website.

Attend Networking Events – and Introduce Yourself!

I am always baffled by people who attend networking events and don’t ever introduce themselves! The main reason to attend a networking event is to meet people who will either profit from or benefit from working with you. If you never introduce yourself, you will likely never come away from a networking event with a client.

If you are going “Oh, but I don’t have any networking events happening anywhere near me” then you are not looking hard enough. Networking events are happening all over, with events being scheduled daily on Facebook, LinkedIn, and in direct messages.

What you need to turn a networking event into a good marketing strategy.

To get a lot of success from a marketing event takes strategy. It’s recommended that you attend with a deliverable like a flyer or a business card so you can easily get in touch with others. Its also really important you have a memorized elevator pitch you can deliver when someone asks you “What do you do?”

For example, here’s my elevator pitch I can give at almost any networking event regardless of who asks:

I offer whats called Marketing Optimized Design. I worked for years in a Digital Web Design agency and I just saw how dozens of websites would come and go without ever having a solid conversion rate optimization strategy in mind. So, I left and started my own business helping marketing professionals with limited resources improve the amount of conversions they get on a landing page. Can I give You My Contact Info?

This elevator pitch is one that I can take to every networking event and know it’s backed by a solid marketing strategy; It includes my niche “marketing professionals with limited resources”, my expertise “years of work in a digital web design agency”, introduces a branded keyword that people will remember “Marketing Optimized Design”, and asks for the sale “Can I give you my contact info?”.

Why You Shouldn’t Expect Overnight Sales Regardless of Your Digital Marketing Strategy

In my experience, SEO, paid ads, and other digital-first strategies are not going to bring you overnight sales.

Search engine optimization (SEO) is an investment in the long-term success of your website. It involves optimizing your website and its content to improve its visibility in search engine results pages. While SEO can yield significant results over time, it’s not a quick fix for overnight sales. It requires consistent effort and ongoing optimization to achieve sustainable organic traffic growth.

Similarly, digital ads can be an effective way to drive targeted traffic to your website. However, they also require time to develop and optimize. It takes time for ad campaigns to gather data, identify the most effective targeting options, and refine ad copy and creatives for optimal performance. In my experience, this can be upwards of three months.

It’s important not to get discouraged if you don’t see immediate sales from your digital marketing efforts. Instead, focus on building a strong foundation by investing in SEO and refining your digital ad campaigns over time. Remember that patience and persistence are key when it comes to achieving long-term success in the ever-evolving world of digital marketing.

Thanks for reading to the end of this post. If you find the information I provide to be helpful, you may want to consider working with me as your web designer or marketing consultant.

My expertise is in WordPress, and Shopify Marketing Optimized Web Design that leads perfectly into SEO, Social Media, and PPC Marketing campaigns. If you are interested in working with me, please fill out the request form below!

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